by Kirsten Lyons | Sep 7, 2021 | Agency Marketing and Operations
Having a marketing kit is critical for home care agencies. A well-constructed marketing kit helps introduce your agency to potential customers in a way that addresses their needs and presents your services as the solution. In the case of home care agencies, a key part...
by Ashwin Choithramani | Aug 23, 2021 | Agency Marketing and Operations, Featured
With Baby Boomers stepping into their old age rapidly, the demand for home care has never been higher. As the market expands with 10,000 seniors every day, running a non-medical home care business can be very profitable. But how can you deliver an optimum profit for...
by Kirsten Lyons | Jul 20, 2021 | Agency Marketing and Operations, Blog
The home care field is rapidly expanding. In fact, Home health care revenue in the U.S. has grown to $97 billion. This massive shift has been driven by an expanding older adult population who are overwhelmingly interested in aging in place. AARP reports that 90% of...
by Ashwin Choithramani | Jul 16, 2021 | Agency Marketing and Operations
While there are numerous ways to market a home care business, some take significantly more time and resources than others. For example, developing an organic SEO strategy takes longer to yield results than running a Google Ads campaign. But when you’re just...
by Ashwin Choithramani | Jul 13, 2021 | Agency Marketing and Operations
There are a million and one things to do when you’re starting your home health care business, including getting a license. The US healthcare industry is heavily regulated to protect the public and ensure they receive the proper medical and nursing care. So without a...
by Ashwin Choithramani | Jun 17, 2021 | Agency Marketing and Operations
When it comes to home care referrals, there’s no one-size-fits-all approach. Each home care business is different and needs to find the referral sources that work best for them. According to the 5th edition of the Private Duty Benchmarking Study released by...
