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6 Essential Parts of a Home Care Marketing Kit
Having a marketing kit is critical for home care agencies. A well-constructed marketing kit helps introduce your agency to potential customers in a way that addresses their needs and presents your services as the solution. In the case of home care agencies, a key part...
COVID-19 OSHA Emergency Temporary Standard for Healthcare Employers: What Home Care Agencies Need to Know
In June 2021, the Occupational Safety and Health Administration issued a mandate to protect healthcare and health support workers: the Occupational Exposure to COVID-19 Emergency Temporary Standard. This six-month federal standard went into effect on June 21, and...
Podcast: Home Care Influencer Jessica Nobles—The Keys to Growing a Successful Agency
Welcome to CareAcademy’s Home Care On-Air! Join us on this podcast journey as we help accelerate home care towards the future. In this episode, we welcome Jessica Nobles, Founder of Home Care Ops and a rockstar agency owner. Jessica shares her story as an influencer...
6 Ways to Increase Non-Medical Home Care Business Profits
With Baby Boomers stepping into their old age rapidly, the demand for home care has never been higher. As the market expands with 10,000 seniors every day, running a non-medical home care business can be very profitable. But how can you deliver an optimum profit for...
Podcast: 3 Ways to Scale Your Business—A No Tech Approach in A Technology Centric Landscape
Welcome to CareAcademy’s Home Care On-Air! Join us on this podcast journey as we help accelerate home care towards the future. In this episode, we are welcoming Robyn Lunsford, Senior Vice President of Operations, to the CareAcademy team! Lunsford brings over a decade...
3 Simple Steps to Start Your Own Non-Medical Home Care Agency
The home care field is rapidly expanding. In fact, Home health care revenue in the U.S. has grown to $97 billion. This massive shift has been driven by an expanding older adult population who are overwhelmingly interested in aging in place. AARP reports that 90% of...
One Year Later: How 2020 Became the Year of Healthcare at Home
Last year disrupted all industries, and the home care market was no exception. And while the COVID-19 crisis has slowed as vaccines rolled out in the US, the incredible disruption has created seeds of opportunity for the home care industry. One of the sayings that I...
11 Ways to Get Clients for a Non-Medical Home Care Business
While there are numerous ways to market a home care business, some take significantly more time and resources than others. For example, developing an organic SEO strategy takes longer to yield results than running a Google Ads campaign. But when you’re just...
9 Steps to Get a License for Your Home Health Care Business
There are a million and one things to do when you’re starting your home health care business, including getting a license. The US healthcare industry is heavily regulated to protect the public and ensure they receive the proper medical and nursing care. So without a...
Importance of Elder Abuse Training for Home Care Agencies
Importance of Elder Abuse Training for Home Care Agencies Elder abuse is an increasingly common and serious problem in the United States. As the older adult population increases and more elders opt to age in place, it is more important than ever for home care agencies...
New Research Highlights Critical Role of Training in Caregiver Retention
Caregiver churn is a critical issue for homecare agencies, given booming demand for in-home care. From 2018 to 2028, PHI estimates that the direct care workforce will add an estimated 1.3 million new jobs specifically in home care and residential care. Accounting for...
Podcast: Home Care On-Air—The CAREer Path Initiative: Caregiver Training Eligible for College Credits
In this episode, we are taking a look at CareAcademy’s newest partnership with Southern New Hampshire University and the launch of The CAREer Path Initiative. We will join a conversation that our CEO and Founder, Helen Adesoun, recently held with Meaghan Rajkumar,...
Outcomes Research: Caregiver Confidence Surges to 71% After CareAcademy Dementia Care Training
Outcomes Research OverviewCareAcademy prides itself on its ability to meet all caregivers wherever they are on their learning journey. Our classes are easy to complete and increase caregiver knowledge in topics relevant to delivering high-quality care in the home...
15 Effective Home Care Referral Sources
When it comes to home care referrals, there's no one-size-fits-all approach. Each home care business is different and needs to find the referral sources that work best for them. According to the 5th edition of the Private Duty Benchmarking Study released by the Home...
14 Steps to Start a Successful Home Healthcare Agency
Looking to start your own home healthcare business? Read on. The home healthcare sector is one of the fastest-growing healthcare industries in the United States. In 2019, there were approximately 1.4 million people employed in home health care services in the US....
14 Actionable Home Care Marketing Strategies for 2021
Home care marketing is a vital part of your business. Sure, your primary objective is to provide the best possible care to your clients. But without an effective marketing plan, nobody will know just how terrific your home care agency is. But with so many available...
Podcast: Home Care On-Air—From Chaos Comes Opportunity: Healthcare Moves Home Post-Pandemic
The COVID-19 pandemic has accelerated the trend of care moving outside the four walls of the traditional care setting. This is the kind of “zero to one” shift that will revolutionize the future of care. As we launch the CareAcademy’s podcast-- Home Care On-Air--we...
Your Questions Answered: Demystifying Vaccine Skepticism Among Direct Care Workers
In our most recent webinar, Demystifying Vaccine Skepticism Among Direct Care Workers, we invited Dr. Mati Hlatshwayo Davis, a recognized epidemiologist and frequent CNN contributor on issues of vaccine skepticism and how vaccine perceptions are influenced. She was...
Vaccine Hesitancy Among Direct Care Workers: Addressing Accessibility and Answering Valid Questions
Just over half of all front-line health care workers have received at least the first dose of the COVID-19 vaccine. Of these workers, home health professionals are the least vaccinated. Expanding vaccinations is critical, but how can we address skepticism and concern...
Introducing The CAREer Path Initiative from CareAcademy
Today is a historic day for not only CareAcademy but for the home care and home health industry. We are elated to announce that we have partnered with Southern New Hampshire University (SNHU) to now offer college credit for CareAcademy training courses! This...
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