Home Care LIVE
HOME CARE LIVE GUESTS FROM BEFORE
Engaging with caregivers to reduce turnover
February 22nd, 2022
Director of Client Success, AxisCare
Courtney is an experienced marketer and sales professional who is passionate about helping home care agencies increase efficiency and become as profitable as possible through her role as Director of Client Success at AxisCare.
Using her 17 years of experience running successful businesses, Courtney knows what it takes to wear many hats to see a small business succeed–from payroll to marketing to employee retention. Her ability to see and strategize organizational processes gives her the ability to help agencies streamline their back-office procedures through integrations with top industry partners inside the AxisCare system.
Through her passion for networking and interpersonal relationships, Courtney is dedicated to helping develop organizations by making critical connections with the right contacts and systems to help agencies realize their full potential.
Managing compliance complexities in an uncertain environment
March 8th, 2022
Director of Compliance & Policy Development, CareAcademy
Erika Sessions works to aggregate compliance requirements and best practices for home care providers in senior care. Through partnership development, regulatory research, and resource creation, she strives to contribute to data-driven policy change and workforce transformation.
Erika comes from a diverse professional background and enjoys learning every facet of an organization. As a big picture strategist, her appreciation and mastery of minutia aid this detail-driven role.
Erika has a BA in Environmental Science from the University of Denver and was originally drawn to the healthcare industry through personal experience ultimately achieving her Masters of Science in Healthcare Management at the Oregon Health and Science University.
How to Attract More Quality Home Care Talent and Hire Faster
April 5th, 2022
Director of Strategic Partnerships, Hireology
Mike holds a B.A. from Indiana University and J.D. from Chicago-Kent College of Law. A native Chicagoan, Mike currently resides in Austin, TX with his wife and dog.
SEO strategies for home care and home health businesses
November 30th, 2021
Co-founder & Lead Strategist, Virayo
Robbie Richards is the co-founder and lead strategist at Virayo, a search marketing agency that works primarily with B2B SaaS companies.
In the past, he has worked on multiple local search campaigns for businesses in a variety of industries, including real estate, legal and healthcare. Robbie has presented on SEO at numerous conferences across the US, and more recently spoke at DMSS in Bali.
When outside the office, you’ll find Robbie strolling the golf course. He is a former division one golfer at Boise State, and has shot 8 under par three times.
Turning customers and caregivers into fans
January 11th, 2022
Customer Marketing Manager, CareAcademy
Cameron is an experienced Customer Marketer with a knack for building enduring partnerships and lifelong advocates among customers ranging across multiple industries.
Cameron’s passion has always been advocating for the customer and providing them with a community and safe space where they can support each other, and making sure they have the tools they need to succeed. She also has experience in revenue-generating customer initiatives, deepening their usage of the product, and ensuring customers are equipped with the right services and products to effectively run their business.
Marketing strategies and planning for 2022
December 14th, 2021
SVP of Marketing, CareAcademy
Aaron brings nearly 20 years of experience running marketing programs and developing Go To Market (GTM) strategy for high growth venture funded companies and publicly traded global organizations.
Aaron was instrumental in creating the HCM category as part of SaaS innovator Softscape, and led the launch of pioneering AI-based recruitment marketing platform Jobiak.ai.
Previously Aaron served as the VP of Product Marketing for Datto, a pre-IPO Vista Equity-backed “software unicorn” (a company having achieved a valuation of $1B or greater), was the SVP of Marketing for SnapApp through its Series B investment, and the Chief Marketing Officer for Intronis where he led a repositioning and re-packaging of the company’s product line driving accelerated growth and ultimately leading to the company’s successful acquisition by Barracuda Networks.