Cookie Policy

1. Application

This policy applies to all employees, contractors, and vendors while doing business with Care Academy and others who have access to European Union (EU) and the European Economic Area (EEA) data subject information (“personal data”) in connection with Care Academy’s operating activities.

2. Policy

Care Academy believes in transparency about collection and use of data. This policy provides information about how and when Care Academy uses cookies for these purposes. Capitalized terms used in this policy but not defined have the meaning set forth in our Privacy Policy, which also includes additional details about the collection and use of information at Care Academy.

What is a cookie?

Cookies are small text files sent by us to your computer or mobile device, which enable Care Academy features and functionality. They are unique to your account or your browser. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or until they expire.

Does Care Academy use cookies?

Yes. Care Academy uses cookies and similar technologies like single-pixel gifs and web beacons. Care Academy uses both session-based and persistent cookies. Care Academy sets and accesses cookies on the domains operated by Care Academy and its corporate affiliates (collectively, the “Sites”). In addition, Care Academy uses third party cookies, like Google Analytics.

How is Care Academy using cookies?

Some cookies are associated with your account and personal information to remember that you are logged in and which workspaces you are logged into. Other cookies are not tied to your account but are unique and allow us to carry out analytics and customization, among other similar things.

Cookies can be used to recognize you when you visit a Site or use our Services, remember your preferences, and give you a personalized experience that is consistent with your settings. Cookies also make your interactions faster and more secure. Visit our Cookies Table in Appendix A to learn more.

Categories of use:

  • Authentication/Security: If you're signed into our Product Website, cookies help Care Academy
    keep your session secure and to show you the appropriate information inside the platform.
  • Preferences, features, and services: Cookies denote which language you prefer and what your communications preferences are. They can help fill out forms on our Marketing Website and Product Website and including URLs more easily. They also provide you with features, insights, and customized content.
  • Marketing: Care Academy may use cookies to help deliver marketing campaigns and track their performance (e.g., a user visited the Care Academy Marketing Website and then signed up for our Product Website). Similarly, Care Academy’s partners may use cookies to provide us with information about your interactions with their services, but use of those third-party cookies would be subject to the service provider’s policies.
  • Performance, Analytics, and Research: Cookies help Care Academy learn how well our Marketing Website and Product Website perform. Care Academy also uses cookies to understand, improve, and research products, features, and services, including to create logs and record when you access our websites from different devices, such as your work computer or your mobile device.

What third-party cookies does Care Academy use?

You can find a list of the third-party cookies that Care Academy uses on our sites along with other relevant information in the cookies table in Appendix A. Care Academy does its best to keep this table updated, but please note that the number and names of cookies, pixels, and other technologies may change from time to time.

How are cookies used for advertising purposes?

Cookies and other ad technology such as beacons, pixels, and tags help Care Academy market more effectively to users that may be interested in a subscription to our Product Website. They also help with aggregated auditing, research, and reporting.

What can you do if you don't want cookies to be set or want them to be removed?

You have the option to disable and delete cookies that may not be necessary for the basic functionality of our website through web browser settings. Please note, blocking categories may impact your experience on our website.

Does Care Academy respond to Do Not Track Signals?

Our Marketing and Product Websites do not collect personal information about your online activities over time and across third-party websites or online services. Therefore, “do not track” signals transmitted from web browsers do not apply to the Sites or Services, and Care Academy does not alter any data collection and use practices upon receipt of such a signal.

Appendix A: Cookie Tables Sample Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but that will cause some parts of the site to not work. These cookies do not store any personally identifiable information.

Name  Domain  Cookies used Purpose
_session_id careacademy.com Care Academy Internal Authentication for Go.CareAcademy.Com

Performance Cookies

These cookies (Care Academy uses a variety of analytics tools to measure our performance across search platforms like Google Analytics, Bing Analytics, and HotJar ) allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.

To view an overview of the privacy of your Google Analytics cookies please go here:
https://support.google.com/analytics/answer/6004245.

You may install a Google Analytics opt-out browser add-on by going here:
https://tools.google.com/dlpage/gaoptout?hl=en-GB.

Name Domain Cookies used Purpose
MR .bat.bing.com Bing Analytics Used to measure CareAcademy searchperformance on Bing
MUID .bing.com Bing Analytics Used to measure CareAcademy search performance on Bing
_uetsid .careacademy.com Bing Analytics Used to measure CareAcademy search performance on Bing
_uetvid .careacademy.com Bing Analytics Used to measure CareAcademy search performance on Bing
_fbp .careacademy.com FaceBook Used with Facebook to track performance of marketing ads on their site
_cf_bm .g2crowd.com g2Crowd Used to show testimonials and reviews on the website
_session_id tracking.g2crowd.com g2Crowd Used to show testimonials and reviews on the website
_ga .careacademy.com Google Analytics Used to measure CareAcademy search performance on Google
_ga_* .careacademy.com Google Analytics Used to measure CareAcademy search performance on Google
_gcl_au .careacademy.com Google Analytics Used to measure CareAcademy search performance on Google
_gid .careacademy.com Google Analytics Used to measure CareAcademy search performance on Google
_gat_gtag_* .careacademy.com Google Analytics Used to measure CareAcademy search performance on Google
_hp2_ses_props.* .careacademy.com Heap Product Analytics to measure page performance user journey
_hp2_id.* .careacademy.com Heap Product Analytics to measure page performance user journey
_hjFirstSeen .careacademy.com HotJar Used to track page performance on the www website
_hjIncludedInSessionSample_2516813 .careacademy.com HotJar Used to track page performance on the www website
_hjSessionUser_* .careacademy.com HotJar Used to track page performance on the www website
_hjSession_* .careacademy.com HotJar Used to track page performance on the www website
AnalyticsSyncHistory .linkedin.com LinkedIn Used by LinkedIn to track performance of marketing ads on their site
.UserMatchHistory .linkedin.com .LinkedIn .Used by LinkedIn to track performance of marketing ads on their site
bcookie .linkedin.com .LinkedIn .Used by LinkedIn to track performance of marketing ads on their site
li_sugr .linkedin.com LinkedIn Used by LinkedIn to track performance of marketing ads on their site
lidc .linkedin.com LinkedIn Used by LinkedIn to track performance of marketing ads on their site
bscookie .www.linkedin.com LinkedIn Used by LinkedIn to track performance of marketing ads on their site
__cf_bm .js.ubembed.com ubembed Third Party Cookie
__zlcmid .careacademy.com Zendesk Used to track users across sessions

Marketing Cookies

We also use marketing database programs that assist us in identifying sales leads to reach out to for our product. These cookies collect personal information such as your name, which pages you visit on our website, how you arrived at our website, and your purchases from Care Academy. Collected information is used to evaluate the effectiveness of our marketing campaigns or to provide better targeting for marketing. From time to time, cookies set by third parties find their way into this “Marketing” category, but Care Academy does not always have control over those cookies and does not share personal data with those third parties.

NameDomainCookies usedPurpose
IDE.doubleclick.netDoubleClickMarketing Tracking Pixel
drift_aidcareacademy.comDriftChat Widget on Site - used to track users across session for chat
drift_campaign _refreshcareacademy.comDriftChat Widget on Site - used to track users across session for chat
driftt_aidcareacademy.comDriftChat Widget on Site - used to track users across session for chat
__hssc.careacademy.comHubspotLinks into CRM
__hssrc.careacademy.comHubspotLinks into CRM
__hstc.careacademy.comHubspotLinks into CRM
ubspotutk.careacademy.comHubspotLinks into CRM
__cf_bm.hubspot.comHubspotLinks into CRM
sliguidcareacademy.comSalesLoftUsed to help qualify marketing leads
sliregcareacademy.comSalesLoftUsed to help qualify marketing leads
slirequestedcareacademy.comSalesLoftUsed to help qualify marketing leads
visitorId.ws.zoominfo.comZoomInfoUsed to gather information on visitors to our website
__cf_bm.zoominfo.comZoomInfoUsed to gather information on visitors to our website
_cfuvid.zoominfo.comZoomInfoUsed to gather information on visitors to our website

Third Party Website Cookies

When using our website, you may be directed to other websites for such activities as completing surveys or viewing our social media content. These websites may use their own cookies. We do not have control over the placement of cookies by other websites you visit, even if you are directed to them from our website.

How To Control and Delete Cookies

  1. Using Your Browser
    Many of the cookies used on our website and through emails can be enabled or disabled by disabling the cookies through your browser. To disable cookies through your browser, follow the instructions usually located within the “Help,” “Tools” or “Edit” menus in your browser. Please note that disabling a cookie or category of cookies does not delete the cookie from your browser unless manually completed through your browser function.
  2. Cookies Set in the Past
    Collection of your data from our analytics cookies can be deleted. If cookies are deleted, the information collected prior to the preference change may still be used. However, we will stop using the disabled cookie to collect any further information from your user experience. For our marketing cookie, when a user opts out of tracking, a new cookie is placed to prevent users from being tracked.
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