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Education Pathways for Caregivers: An Untapped Opportunity for Employers

Over 7.4M new direct care workers are needed by 2029 to meet the industry’s growing needs, according to PHI—and attracting new entrants into the field, and retaining existing workers is approaching crisis levels.

To help agencies address this growing need, CareAcademy conducted a survey of more than 1,500 caregivers nationwide, providing insights on caregivers’ interest in pursuing further education, the barriers they face in doing so, and the role of employers in workers’ educational attainment. Most significantly, the data signals caregivers’ overwhelming preference to work for and to stay with, agencies that provide resources for ongoing education.

Join CareAcademy's own Aaron Dun, SVP of Marketing, and Jessica Jones, Outcomes Manager, as they discuss the results of this caregiver survey and how it can benefit agencies with efforts to recruit and retain caregivers.

About our speakers
Aaron Dun
Aaron brings nearly 20 years of experience running marketing programs and developing Go To Market (GTM) strategy for high-growth venture-funded companies and publicly traded global organizations. Aaron was instrumental in creating the HCM category as part of SaaS innovator Softscape, and led the launch of pioneering AI-based recruitment marketing platform Jobiak.ai. Previously Aaron served as the VP of Product Marketing for Datto, a pre-IPO Vista Equity-backed “software unicorn” (a company having achieved a valuation of $1B or greater), was the SVP of Marketing for SnapApp through its Series B investment, and the Chief Marketing Officer for Intronis where he led a repositioning and re-packaging of the company’s product line driving accelerated growth and ultimately leading to the company’s successful acquisition by Barracuda Networks.
Jessica Jones
Care Experience Outcomes Manager, CareAcademy
Jessica oversees the design and implementation of CareAcademy’s processes for measuring caregiver and care recipient outcomes. As an experienced long-term care researcher, she is passionate about linking better quality care and care experiences for older adults to the social supports that lend them and their families the support needed to allow them to better age-in-place. Before joining CareAcademy, Jessica served as an assistant project manager for a multi-million dollar CMS evaluation for a nursing facility initiative, while also being a contributor to various qualitative and quantitative research teams. Jessica earned her undergraduate degree in Math and Political Science from Emory University.
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